(1) Price competition advantage. The fixed costs and later additional costs of Capsule Hotel have less, and the management and service rates are lower than the level of high -star hotels, and have a certain price competitive advantage. The functional configuration of the hardware product of Capsule Hotel reflects practicality. It does not require excess and wasteful decoration, saving the cost of initial construction. High -star hotel service requires comprehensive and meticulous requirements, requires a large number of employees, and high labor costs; while capsule hotels are simple, employees can be more than one person, which greatly saves labor costs. The construction investment in the fitness center greatly reduces costs.
(2) Supply advantage of customer source. In the context of the continuous economic growth of my country's economy, international exchanges at different levels have increased. China has become the preferred business destination internationally, and there are many general tourists and ordinary people among the entry tourists.
In this way, the capsule hotel, like ordinary social hotels, also has a relatively fixed and huge source of customer source. The Capsule Hotel has positioned its customers in the public, general business people, small and medium -sized business owners, ordinary tourists, and tourists at their own expense, and has won the advantage of the customer source market.
(3) Conceptual avant -garde advantage. There is a motivation for tourism needs, and the motivation for travel is due to two basic needs: exploring new demands and evasion of tension and reality. As soon as the opening of the Shanghai Capsule Hotel, it attracted the attention of countless media and young people. Capsule hotels can meet the psychology of young people seeking novelty, especially in the strong work pressure of metropolitan cities such as Beijing, Shanghai, and Shenzhen. Wandering around the young white -collar workers, finding their own space to rest, and a small world of their own can be achieved in the capsule hotel.
