Opportunity Analysis Of Capsule Hotel

(1) The domestic tourism market is constantly mature. With the rise of domestic tourism, middle -consumption working class constitutes the main force of domestic tourism, providing a broad development space for Capsule Hotel. The report of the World Tourism Organization predicts: "China will become the world's first tourism reception in 2020, and more than 137 million foreign guests who travel to China at that time." That is to say, in the next 20 years, a large number of international tourists will surge Entry will greatly promote the rapid development of the Chinese restaurant industry. The arrival of the "Twelfth Five -Year Plan" will provide strong external conditions for the future development of Capsules Hotel.

(2) Government support. With the gradual deepening of the development of the capital market and the economic system reform, my country will establish an open hotel property market. Provide huge development space for our capsule hotel. The main investors of Capsule Hotel still come from the people. With the support of the government, the active investment in private investment, the development of capsule hotels is imperative.

(3) The development of marketing technology. The development of marketing technology, especially the maturity of network technology, provides convenient and effective means for the strategic alliance and group development of capsules. This will help the capsule hotels formed a strategic alliance, conduct brand -oriented construction, and develop a systematic capsule hotel.